Beastman for Smirnoff
Limited edition Smirnoff bottles by Sydney artist (& Bookery Cook Contributing Artist) Beastman available from TODAY in bottle shops all over Oz!
Read on for the behind the scenes vid and interview with Beastman, the DL on the exhibition in Surry Hills, the Beastman Caprioska and check Pharrell Williams' contribution to the Smirnoff campaign...
For one week only Smirnoff Australia is opening an interactive gallery in Sydney’s Surry Hills.
WHEN: Friday 2nd until Thursday 8th March, 10am – 5pm daily
WHERE: Smirnoff Pure Gallery, 374 Crown St, Surry Hills
"Inspired by the theme of creating something visually stunning from a blank canvas, the Smirnoff Start Pure Gallery will house a one-of-a-kind art installation that allows visitors to help create a piece of artwork that will contribute to the design for a third, and final, Limited Edition pack – only five of which will be created."
Commenting on his exclusive pack design Beastman said, “I tried to push the theme 'start pure' through the design – conceptually you start with nothing and you add life and you add years of hard work, and then you become something. Creating little stories that mean something to me, that’s what I love that about being an artist. I love that I can trigger people’s thoughts and trigger people’s emotions."
The Beastman Caipiroska
A sweet, short drink with a bitter edge and a smooth finish, this drink is muddled and served in a rocks glass with crushed ice.
40ml Smirnoff vodka
1/2 a lime chopped into quarters
2 bar spoons of brown sugar
3 chunks of pineapple
3 drops of Jerry Thomas bitters
(1.2 standard drinks)
The collaboration is an extention of Smirnoff's 'Start Pure' campaign, which saw the likes of Pharrell Williams get involved last year.